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BLK, the Match Team dating application for Black singles, has introduced a new campaign which raises consciousness about the ‘Black tax’. 

BLK describes that the Black tax is a monetary strain put on Black persons who are turning into richer, as they then have to assistance fewer rich family users. The induce of this is systemic racism and financial inequality, and it’s a important concern in the Black neighborhood, it shares.

To support deal with this concern, BLK is providing out $250 present cards to BLK customers who have seasoned the Black tax. 

Functioning among April 26 and May possibly 3, BLK users can utilize for a present card by publishing a “written story highlighting your individual ‘Black Tax experience’ – emphasizing the particular sacrifices you have built to monetarily guidance your spouse and children members and sharing how you would use the $250 reward card if you are chosen as a winner”, the formal principles state.

The new initiative, established together with PR firm Arxna, was inspired by BLK exploration which discovered that 79% of Black singles are not common with the Black tax strategy.

The investigate also discovered that just one in a few Black singles around 40 financially support their much less fortunate family members customers, with 46% of unemployed singles continue to possessing to also assist loved ones customers.

“At BLK, we are deeply fully commited to advertising and marketing Black joy through our marketing initiatives and campaigns. We accept the fiscal burden confronted by many Black households, and we believe that it’s our duty to aid and uplift the community”, reported BLK’s Head of Model and Advertising and marketing Jonathan Kirkland.

“This method is not just about offering fiscal guidance to those people impacted by ‘Black tax,’ but also about raising awareness of this essential concern that has an effect on so many”, he added.