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To spotlight the insights shared at our latest convention in London, World Relationship Insights is very pleased to share a roundup of some of the event’s displays.

In this posting, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.

Kicking off the GDI convention in London, Karima Ben Abdelmalek, President and CEO of happn, spelled out why one particular of the most effectively-recognized and effectively-made use of relationship apps had picked to go through a major brand refresh. 

happn has been in the market given that 2014 and Abdelmalek spelled out that its tens of millions of people are incredibly various now to the ones it very first commenced with. Refreshing their brand gave them a chance to boost their manufacturer tale and values inside of happn and bring a new era of users on board.

happn’s new model focuses on ‘finding your crush’ in the places you like to go – reinforcing the exclusive spot-based part of Happn’s app and its main price of fostering reliable interactions.

“When a single of your pals introduces you to their new companion, your 1st dilemma to them is typically ‘where did you two meet’ and which is the question that underpins our app,” she spelled out. 

“happn is about discovering men and women who like the exact same activities and places that you like,” she mentioned. “The chance is ‘your paths have presently crossed’ and so our new manufacturer appears to replicate those people paths and clearly show how we aid you intersect like-minded persons and find your crush.”

Abdelmalek described that happn was not just about me and you, it was also about the place and a collection of slick movies and a refresh of the application itself had been all helping to supply that concept.  When it comes to locating your great match, happn is hunting to make it occur.